Failed iPhone 14 Plus strategy will change iPhone 15 strategy. Apple is reportedly “seriously” concerned about low sales of the iPhone 14 Plus, the 6.7-inch non-Pro variant of the iPhone 14 lineup. , which may even think about reviewing its strategy for the iPhone 15 line.
With Apple targeting OLEDs, demand for mini-LEDs is expected to decline
The iPhone 14 Plus replaced the mini range of 5.4-inch iPhones. The iPhone 14 Plus features the same design, cameras, and performance as the standard iPhone 14, but with a larger display and battery. According to a post by yeux1122 on Naver, who has shared both accurate and inaccurate information in the past, Apple may be thinking about reevaluating the iPhone 15 lineup.
The post outlines two possible strategies that Apple would be considering at the moment, with the first approach further differentiating Pro iPhones from non-Pros, as previously rumored by Apple analyst Ming-Chi Kuo. A second way would be to reduce the price of the Plus model to make it more attractive to the public.
Over the past few years, Apple has moved and reevaluated its iPhone lineup several times already. Starting with the iPhone 6 and iPhone 6 Plus, Apple began offering iPhones in small and large sizes before expanding to four models—two standard and two high-end models—with different materials, colors and camera features. Starting with the iPhone 13 Pro, for example, Apple began offering the same camera systems on the 6.1-inch Pro and 6.7-inch Pro Max models, unlike in previous years, where the camera features more advanced were reserved only for the larger iPhone.
With the iPhone 14 and iPhone 14 Pro, Apple has chosen to offer two standard and two high-end models with matching dimensions: two 6.1-inch models and two 6.7-inch models. Both the iPhone 14 Pro and iPhone 14 Pro Max feature the same cameras and design, the only difference being the physically larger battery found in the iPhone 14 Pro Max.
The iPhone 15 is still far away and it is therefore too early to know which strategy Apple will use. However, one of the first entries would like the whole range to move towards the presence of the Dynamic Island.