Supercycle Coming: iPhone, Mac and Apple Watch attract many new users. According to a new study, another super cycle is planned for Apple, thanks to the growing number of products purchased by those who have never owned a device from the company.
Apple will perhaps restore the Illuminated Apple in future MacBooks
Many products experience user demand cycles, higher at some times, lower at others. A super cycle occurs when demand continues to increase, even in usually negative times. The last time Apple recorded a super cycle was after the launch of the iPhone 6, when demand for the larger screen iPhone was unleashed.
A new report from Counterpoint Research suggests that another Apple super cycle may be underway as more people buy the company’s products for the first time.
The company acknowledges that Apple is not immune to the macroeconomic factors that affect the entire tech industry. These include rampant inflation, the very strong dollar that drives prices up outside the United States, and ongoing supply chain challenges. However, the underlying trends and long-term growth prospects are excellent.
As for the iPhone 14, the study draws attention to the rise in former Android users, growth in emerging markets, and increased demand for Pro models and higher memory levels.
Apple’s revenues from iPhones grew 9.7% over the previous year. Apple also recorded a record global active device base, thanks to a large number of new model updates and double-digit growth in users switching from Android to iPhone.
Another noteworthy figure was record growth in emerging markets, notably India, Indonesia, Thailand, Vietnam and Mexico, despite the currency’s headwinds in their respective geographies, indicating strong room for growth in these regions.
The increased presence of Pro models in the iPhone 14 range and variants with higher memory is driving up the average selling prices of the iPhone further, according to the first data globally.
The extraordinary performance and battery life of Apple Silicon Macs have created a huge number of users who have switched from Windows to Mac. In the last quarter of Apple’s fiscal year, Counterpoint says more than half of Mac purchases were made by users who appeared for the first time in the Apple world.
This is a crucial fact for the Cupertino company, which continues to attract the community of creators and expand its presence to a wider audience.
Counterpoint also noted that Apple Watch sales have grown despite the headwinds of the economy and claims that as many as two-thirds of purchases were made by people who had never bought one before. This doesn’t mean they’re new to the Apple ecosystem, but it does suggest a bright future for Apple wearables.
Counterpoint argues that high resale prices make Macs more affordable than it might seem for the enterprise sector, and that the ability to choose Macs makes companies more attractive to employees.
Apple has therefore experienced strong growth in the segment aimed at large enterprises. According to Apple, Ford is using the iPad and iPhone’s advanced camera system for quality inspections of the new F-150 electric trucks. Apple products are also helping companies like Cisco to attract new talent and retain employees.
The high value in the second-hand market for Apple devices remains a key point in attracting new customers. Apple’s trade-in programs also allow the company to shorten the upgrade cycle.
Businesses switching to Macs have also reported much lower support costs and increased productivity. One study found that the savings amount to over $ 800 per single Mac, compared to Windows machines.
