Smartwatch market, Apple Watch is always the best-selling. Global shipments of the smartwatch market in the second quarter grew 11% year-over-year, following a decline recorded in the last quarter of 2022 and the first quarter of 2023.
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This was reported by Counterpoint Research explaining that the Apple Watch is the device that continues to dominate the sector, even if the global market share has decreased.
Apple reported a 10% decline in second-quarter 2023 shipments, shipments that are reported to be below 8 million units for the first time in three years, and as a result market share jumped from 27% in Q2 2023 to 2022 at the current 22%.
Territorially, the market share in India stands at 34%, up by 12% compared to the same period last year; on the Chinese market there is a decline compared to the Indian market but shipments here grew by 5% compared to the second quarter of 2022.
For Samsung, in Q2 2023 there is a decline of 19% compared to the same period last year. Huawei recovers ground in the domestic market, with a market share of 39%. Indian brands such as Noise and Fire-Boltt, which are trying to establish themselves on the market with very low-cost devices, are gaining shares in India.
In North America, there was a 9% drop in shipments in Q2 2023 but increased revenue due to the popularity of flagship products.