iPhone 14: Apple expects further success despite declining smartphone sales. Apple believes that the iPhone 14 will be a huge success. Like last year, the American giant asked its suppliers to manufacture 90 million new iPhones. The brand expects strong demand despite collapsing phone sales.
iPhone 14: price, release and features
Apple would have asked its suppliers to produce 90 million iPhone 14 for the current year, report our colleagues from Bloomberg. Last year, the Cupertino giant had already exceptionally ordered 90 million new iPhones in anticipation of the last quarter. According to Bloomberg, total iPhone production for the current year will reach 220 million units, the same as in 2021.
A success similar to that of the iPhone 13
Apple obviously expects the iPhone 14 range to achieve similar success to the iPhone 13. Despite their resemblance to the iPhone 12, the brand’s latest smartphones have indeed met with colossal success as soon as they hit the market. At the end of 2021, the iPhone 13s established themselves as the best-selling phones worldwide. Thanks to stratospheric sales, Apple even briefly managed to take the number 1 spot in China.
Before 2021 and the iPhone 13, Apple only ordered 75 million copies of its new iPhones. Last year, the brand preferred to revise this figure upwards, anticipating strong demand for its premium phones.
The smartphone market is in the red
The Californian giant obviously believes that it is impervious to the collapse of the mobile phone market. Amid economic uncertainty and inflation, smartphone sales have contracted worldwide. IDC analysts expect sales to fall by 3.5% in 2022. In the second quarter, phone sales have already plunged by 9%, especially in Europe due to the Russian invasion. in Ukraine. On the European continent, this is the largest drop in the space of 9 years.
Apple expects the macroeconomic environment to have no impact on its iPhone sales. The market slowdown should mainly penalize affordable Android smartphones, such as Samsung’s Galaxy A. High-end terminals should escape the decline. The general increase in prices does not force the wealthiest customers to review their consumption habits. De facto, they should always rush to the new iPhone.