Apple expands advertising and app discovery on the App Store. Apple is increasing the possibilities that developers have to promote their applications on the App Store, expanding the advertisements that developers can appear and, at the same time, discovering new apps for iPhone and iPad users.
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Until now, developers could place advertisements in two areas of the App Store: in the Search tab and within the search results page. Both have been very successful because – says Apple – they have allowed users to find the most interesting apps for them, for this reason the expansion of the service will allow the App Store “to continue to be the best place to grow the business. of developers “.
One of the new areas in which commercials purchased by developers will appear is the Today tab, which is the first page that appears when you open the App Store app from 2017, or since the digital store was redesigned. In this way it will be possible to promote the apps between one editorial content and another: obviously they will be marked as ads – explains the Cupertino multinational – and will be clearly distinguishable from the stories published by the Apple team.
The other area that from now on will be available for the placement of advertisements will be directly within the tabs of the apps themselves: they will appear in the You might also like section at the bottom of the page and, even in this case, they will be recognizable thanks to the specific labeling.
Apple Search Ads offer developers, large and small, the opportunity to grow their business. Like our other advertising offerings, these new ad placements are built on the same foundation: they will only contain content from approved App Store app pages and will adhere to the same rigorous privacy standards.
According to Ron Schneidermann, CEO of AllTrails, a popular app for hikers and campers, the Ads for the App Store allowed him to “attract new customers in all markets” so much so that they eventually became “a crucial aspect of his strategy.
As they become available, we plan to invest in new Apple Search Ads placements to reach even more customers on the App Store and continue to drive the growth of our business.
For the moment, the new ad placements on the App Store will not be available to everyone: in this first phase it seems that Apple will test them with a limited number of developers.
App Store is being targeted by antitrust authorities in several countries, including in the European Union.
