Apple and Kim Kardashian collaborate on new Beats Fit Pro colors. Beats is expanding its lineup of Beats Fit Pro earphones with new color options and has partnered with Kim Kardashian to come up with three neutral colors and a new marketing campaign.
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Beats emphasizes Kim Kardashian’s signature, expressed in the aesthetic minimalism of the new color options called:
- Moon (light variant)
- Dune (medium variant)
- Earth (sorry variant)
If you are a fan of Kim Kardashian or the SKIMS brand, this palette will look very familiar to you. The well-known American star also explains that this collaboration is special in that it finally allows customers to merge with the product on a daily basis, all the more so considering that the earphones are worn for several hours a day and are an integral part of everyone’s individual look.
Kardashian noticed that almost no technological product, especially headphones and earphones, is produced with neutral colors and wanted to offer Beats a project aimed at standing out from the crowd. After all, Beats is known for creating products that enhance the individuality of its customers, and this collaboration offers an extremely minimal palette that will appeal to all music and fashion lovers.
Along with these new Beats Fit Pro earphones will also come a new marketing campaign called Beats X Kim. More details in the video below.
At the moment it is not clear if and when it will be possible to buy this new palette in Italy but we know that pre-orders will open on August 16 in the USA, UK, France and Germany at the same price as the classic Beats Fit Pro earphones.